What is Passport One™?
Passport One™ identifies a marketer’s customers, enhances existing first-party data and creates new opportunities for closed-loop measurement. When combined with other components of the tool kit and Goodway’s teams of analysts, data scientists and strategists, brands now have the power to punch well above their weight class positioning themselves ahead of the competition.
Goodway created a customized audience discovery tool, set facilitating access to an expansive identity graph and corresponding attributes. It provides best-in-class data access to:
- 300 million consumer profiles
- 126 million U.S. households
- Coverage of 95% of the U.S. population
- 1,500 individual household-level level attributions
- Linkage to 500 million email addresses utilizing ID solutions