A self-service, data-driven media buying solution
Get exclusive training and access to the world’s leading independent, self-service DSP with Goodway, The Trade Desk’s first certified service partner.

An agile, in-house service model tailored to you
Our partner program gives you the tools to reach global audiences and drive meaningful growth through programmatic advertising. Leverage The Trade Desk’s industry-leading technology and expertise to set up, deploy and optimize campaigns in real-time using data-driven insights.
Get complete access to The Trade Desk's powerful, industry-leading advertising platform with more flexibility.
Find and reach your audience with an extensive inventory across the world of 1.17 billion consumers across multiple channels and devices.
Transform your media operations and outcomes with complete access to the industry’s strongest targeting, measurement and attribution technology.
Receive comprehensive training and agile support from experts in sync with digital’s ever-changing environment and opportunities.
Get 24/7 real-time access to your campaign data to make better, more informed decisions and drive positive business outcomes.
Effectively budget ad spend and avoid unexpected costs with The Trade Desk’s real-time bidding and customizable inventory and buying models.
Our Partner Program blueprint for success
We’ll guide you through the creation of your brand’s customized turnkey digital solution, incorporating your input at every step.

We work closely with you to assess your existing campaign structures and identify your needs to determine the best path forward.

Following our initial discovery conversation, we help you design a customized program that best fits your budget and needs.

During onboarding, we set up your direct seat with The Trade Desk and provide comprehensive training to help you drive performance and results.

At launch, you receive white-glove implementation service to give you peace of mind and confidence in your media investment.
Why Goodway Group?
Solving industry needs and driving long-term growth for more than 90 years.
#1
Longest-standing strategic The Trade Desk partner and top independent buyer in North America.
6 Years
Average Goodway Client Service experience as power users in The Trade Desk platform.
10+
Years as a global leader in programmatic media, executing thousands of campaigns per year.
90+
Expert traders coupled with scaled support teams and vast digital expertise to help get you started.
91
300+
Active Goodway advertisers leveraging The Trade Desk.