A self-service, data-driven media buying solution

Get exclusive training and access to the world’s leading independent, self-service DSP with Goodway, The Trade Desk’s first certified service partner.

The Trade Desk
Partner Program Benefits

An agile, in-house service model tailored to you

Our partner program gives you the tools to reach global audiences and drive meaningful growth through programmatic advertising. Leverage The Trade Desk’s industry-leading technology and expertise to set up, deploy and optimize campaigns in real-time using data-driven insights.

  • Flexible Minimums

    Get complete access to The Trade Desk's powerful, industry-leading advertising platform with more flexibility.

  • Unmatched Customer Reach

    Find and reach your audience with an extensive inventory across the world of 1.17 billion consumers across multiple channels and devices.

  • Industry-Leading Technology

    Transform your media operations and outcomes with complete access to the industry’s strongest targeting, measurement and attribution technology.

  • World-Class Support

    Receive comprehensive training and agile support from experts in sync with digital’s ever-changing environment and opportunities.

  • Total Transparency and Control

    Get 24/7 real-time access to your campaign data to make better, more informed decisions and drive positive business outcomes.

  • Cost-Effective Buying Models

    Effectively budget ad spend and avoid unexpected costs with The Trade Desk’s real-time bidding and customizable inventory and buying models.

  • With the guidance & responsiveness of the Goodway team, we were able to onboard the new platform, train 4 real-time buyers, and have live campaigns activated in TTD in a matter of weeks.

    Hank BellStack Rabbit

    Goodway Group works to solve for unique circumstances on The Trade Desk, offering solutions that best fit without needs.

    Leading Agency Partner

    The support we've received all along the way has been incredible and far better and more customized attention than you typically expect. I attribute this to the Goodway team's background of client service and understanding our business.

    Agency Partner
    How it works

    Our Partner Program blueprint for success

    We’ll guide you through the creation of your brand’s customized turnkey digital solution, incorporating your input at every step.

  • Discovery & Needs Assessment

    We work closely with you to assess your existing campaign structures and identify your needs to determine the best path forward.

  • Program Structuring

    Following our initial discovery conversation, we help you design a customized program that best fits your budget and needs.

  • Onboarding & Training

    During onboarding, we set up your direct seat with The Trade Desk and provide comprehensive training to help you drive performance and results.

  • Program Launch

    At launch, you receive white-glove implementation service to give you peace of mind and confidence in your media investment.

  • Why Goodway Group?

    Solving industry needs and driving long-term growth for more than 90 years.


    Longest-standing strategic The Trade Desk partner and top independent buyer in North America.

    6 Years

    Average Goodway Client Service experience as power users in The Trade Desk platform.


    Years as a global leader in programmatic media, executing thousands of campaigns per year.


    Expert traders coupled with scaled support teams and vast digital expertise to help get you started.


    Years as a leading independent marketing services company and recognized by AdWeek, The Drum, Digiday, AdExchanger and more for digital excellence.


    Active Goodway advertisers leveraging The Trade Desk.

    Ready to get started? Let’s talk.