Holiday Advertising Playbook

Many marketers wonder how to make the most of their media spend during the holidays. Download our free Holiday Advertising Playbook to unwrap the possibilities for your brand. Discover how consumer shopping behaviors have shifted and how to build a stronger brand presence. Plus, unwrap key tips from our digital advertising experts and their list of top campaign options to plan for the holiday season and a successful year-end.

Get the playbook now.

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Blog

A Digital Advertiser’s Holiday Checklist

Tips on Maximizing the Effectiveness of Digital Holiday Ads Just like Santa has a holiday checklist, Goodway Group does too. The programmatic ad tech firm is delivering a handy checklist of what brands need to consider when deploying digital ads during the holiday season. “Digital experiences represent 48 percent of the total time consumers spend […]

AdAge 4 elements brands need to consider

News

4 Elements Brands Need to Consider When Investing in CTV This Holiday Season

Ahead of the holiday season, Brody O’Harran offers his insights into 4 eleements brands need to consider when investing for CTV in this Ad Age piece.

woman with shopping bags holiday shopping

Blog

Driving Retail Foot Traffic This Holiday Season

Some are estimating that ecommerce holiday sales will make up almost 25% of total retail ecommerce sales for 2016. However, savvy retailers know this increase in online traffic will also spell increased foot traffic.