Latest Goodway Blog:
It's Definitely DoubleGoo's Fault
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Channel and retail integration is the key.
Success is formulated by targeting the right channels and integrating them for retail success. We do this using multi-media solutions to target your most profitable customer segments print: direct mail . newspaper inserts . polybags digital: hypercd . email . niche web street: big out of home . hand2hand . stunts/attractions emerging: mobile marketing . viral . social networking . site infiltration . in-video game advertising promotions: local product placement . sweepstakes . inducement premiums . value added . point of sale . incentive programs . retailer co-op |
8.01.07
Goodway Under Construction. Our Philadelphia offices are under going a one month refit for a more efficient, streamlined service. 12.15.06
Performance-Affecting Variables In Newer Media Campaigns. In more traditional media, that which can’t be known is accepted as part of life. On TV we know a spot's rating within the demo we're buying, total TRPs, reach, frequency, but for newer media, the microscope gets turned up a notch, and that’s not necessarily bad... .more 12.02.06
Goodway transcends traditional print services by combining operations. Being in the printing business 30 years ago used to be relatively simple. Printers provided static black and white solutions with ample lead-time and profit margins. Those golden days have long passed... .more 12.02.06
Shift away from mass media spending opens door for GOODWAY 2.0.  Creating an advertising plan 30 years ago was relatively simple. Advertisers chose between TV, radio or the newspaper to communicate about a product or service. Those days have long passed... .more |
