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industry and brand updates

The latest updates from around the industry and the Goodway Group brands.

Goodway Group Unveils Strategic Expansion With Launch of GRADIANT, G-Comm

Goodway Group, a leading independent digital marketing agency, announces its strategic expansion efforts by launching two divisions to help marketers capitalize on the industry’s future: GRADIANT, and G-Comm.

7 Tips To Raise Your Retail Media Game

Get the key strategies for retail media success, emphasizing rapid adaptation, integrated insights and breaking down organizational silos to stay ahead in the evolving market. Angela Myers, SVP of Retail Media.

How Marketing Agencies Can Ensure "Zoom Fidelity" With Media

Real tactics for agencies to maintain media quality and integrity for better customer experiences.

Goodway Group CEO Calls for a Reboot of  Programmatic Ad Fraud

Jay Friedman advocates for renewed efforts against fraud.

Embracing the Future: Closed-Looped Measurement in the Cookieless Era

Don't get left behind. Hear from Scott Blessman, VP Analytics and Data Insights, on creating a testing strategy to achieve impactful measurement.

Goodway Group Makes Deal To Tap Into FreeWheel Video Inventory

Enhancing ad capabilities and audience reach, Goodway Group partners with FreeWheel for premium video inventory access.

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Upcoming Events

Catch up with our team of experts at these upcoming events to see how we can deliver for you.

14-16 May 2024
Engage for Good
15-17 May 2024
Palm Springs, CA
Digiday Programmatic Marketing Summit
16 May 2024
Toronto, Ontario, CA
Global Marketer Conference
20-22 May 2024
Las Vegas, NV
Financial Brand Forum
22 May 2024
Las Vegas, NV
AdExchanger's Programmatic IO

Goodway Group's CEO, Jay Friedman, will be speaking at this event.

Advanced MFAs: Learn How They’re Evolving and What You Can Do To Avoid Them

27 JUN 2024
chicago, il
P2PI Retail Media Summit

Catch Angela Myer, SVP of Retail Media . She'll unveil unique research in her presentation at her session "The Retail Media Evolution: Perceptions and Insights from Brands, Agencies and Retailers."