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The biggest news from Goodway Group.

Goodway Group launches retail media accelerator to bring order to a growing industry

Goodway Group this month added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry.

Innovating the Future of Marketing: A Conversation with Jay Friedman

Discover how Goodway Group is pushing the boundaries of digital marketing with the launch of GRADIANT and G-Comm. CEO Jay Friedman shares the strategic vision, market needs, and future trends driving these innovative initiatives.

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industry and brand updates

The latest updates from around the industry and the Goodway Group brands.

Goodway Group Unveils Strategic Expansion With Launch of GRADIANT, G-Comm

Goodway Group, a leading independent digital marketing agency, announces its strategic expansion efforts by launching two divisions to help marketers capitalize on the industry’s future: GRADIANT, and G-Comm.

7 Tips To Raise Your Retail Media Game

Get the key strategies for retail media success, emphasizing rapid adaptation, integrated insights and breaking down organizational silos to stay ahead in the evolving market. Angela Myers, SVP of Retail Media.

How Marketing Agencies Can Ensure "Zoom Fidelity" With Media

Real tactics for agencies to maintain media quality and integrity for better customer experiences.

Goodway Group CEO Calls for a Reboot of Programmatic Ad Fraud

Jay Friedman advocates for renewed efforts against fraud.

Embracing the Future: Closed-Looped Measurement in the Cookieless Era

Don't get left behind. Hear from Scott Blessman, VP Analytics and Data Insights, on creating a testing strategy to achieve impactful measurement.

Goodway Group Makes Deal To Tap Into FreeWheel Video Inventory

Enhancing ad capabilities and audience reach, Goodway Group partners with FreeWheel for premium video inventory access.

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How To Navigate Consumer Privacy With Healthcare Marketing Personalization

With FTC’s Health Breach Data Notification Rule, state privacy redefining consumer health data and more, healthcare marketers must tread cautiously to deliver personalized experiences to healthcare consumers while navigating PHI regulations.

But how can you stay compliant without sacrificing marketing performance?

Let's meet