Resources
White Paper

Get More for Less: 5 [Additional] Strategies To Boost Your Agency’s Profitability With Effective Client Media Management

If managed effectively, handling your clients’ media investments can prove to be a growth lever not only for your clients, but for your own agency’s revenue. What strategies can you follow to more efficiently manage your clients’ media to get a better return on ad spend (ROAS) — and thus, drive more profitability for your agency? Here are five.
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How To Align Brand Awareness & Performance Marketing

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Resources

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Misc

Integrating Brand & Demand for Maximum Impact

With an added pressure to hit high revenue goals, generate new opportunities and build demand, current digital marketing strategies likely don’t cut it for most B2B marketers. Discover how you can change course by integrating brand and demand advertising to win new business and fill your pipeline.
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Misc

How To Connect brand awareness and Performance marketing

Discover common challenges that prevent brands from aligning upper- and lower-funnel marketing efforts and strategies to overcome them.
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Misc

Win With CTV: A Commerce Marketer’s Guide

As viewers rapidly shift to connected TV (CTV) and streaming, this guide shows commerce brands can thrive with an effective CTV strategy. Uncover CTV's marketing impact, direct-response power, measurement gains, benefits, integration tips and emerging trends.
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Need help navigating identity testing?

Contact Goodway for a customized assessment of your clients’ media to determine the best path forward.

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