Threads 101: 4 Ways Marketers Can Jump Into the Conversation

Black phone screen with several social media logos on it including Instagram, Threads, Twitter, and Facebook.

The social media industry moves fast — but we’re here to help you keep up.

Instagram has launched a new app called Threads, and it’s causing quite a stir. As of July 6th, 2023, Threads is available in over 100 countries worldwide.

What Is Threads?

Let’s delve into what makes Threads stand out. It’s an app designed for sharing real-time updates and engaging in public conversations through text. Think of it as a personalized Twitter feed, but with an Instagram twist. Sounds intriguing, right?

Within a day of its launch, Threads saw a whopping 30 million downloads. Its seamless integration with existing Instagram profiles made it incredibly easy for users to jump on board. You can effortlessly share your Threads updates on your Instagram Feeds, Stories, and Reels, ensuring your friends are in the loop.

Verified brands including Pepsi, Wendy’s and Lyft wasted no time embracing Threads. They started posting, interacted with other brands and even encouraged users to collaborate in their threads. The app’s user-friendly and familiar layout — reminiscent of Twitter — made it a breeze for users to navigate.

However, the app still has a few limitations. Currently, there’s no desktop version, no Explore page for trends or topics and no messaging feature. However, these are just temporary setbacks, according to Meta. Despite these limitations, users flocked to Threads, sharing updates, memes and engaging in lively conversations.

What’s Next With Threads?

Threads also seems to be Meta’s response to the competition, particularly Twitter. With its quick launch as a separate app, advertisers currently don’t have the option to buy ad space. We anticipate that Threads will evolve to provide businesses with monetization opportunities as its user base and features continue to expand.

Remember — Threads is still in its early stages, and we can expect updates, new features and improvements to be launched. Meta’s focus is on building value for users before exploring business opportunities. They want businesses to experiment with Threads as part of their organic social strategy.

Key Takeaways for Brands

For brands looking to amplify their presence on Threads, there are a couple of quick-win strategies you can implement.

1. Work With Creators

Partnering with creators can help showcase brand highlights, products or services. By collaborating with influencers or reaching out directly, brands can tap into the power of organic promotion.

2. Use Threads Yourself

This strategy is more straightforward — simply be an active user on Threads. Engaging in conversations and immersing yourself in the community is key to understanding users and making an impact on the platform.

3. Dive Into the Conversation

If your brand is already active on Instagram and Twitter, don’t sit this one out. Create a profile for your brand, explore, follow other users and engage with their content. Resist the urge to recycle old, existing content — this is a new platform with a “vibe” that is still developing, so venture into the waters with a friendly “Hello” or by participating in an existing conversation.

4. Engage Organically — and Don’t Worry About Ads

At this time, there are no ads or monetization features on Threads. Building a rapport with users organically is the priority right now. In the coming months, advertising features will most likely expand. For now, this is an app to show some brand personality and engage with your audience.

Go Get Started With Threads

We’re eagerly awaiting Meta’s earnings announcement to gain more insights and growth numbers. But in the meantime, you’ll find us exploring the exciting world of Threads.

So, why not join us on this new adventure? Download the app, get involved in the conversations and let’s see where Threads takes us.

At Goodway Group, we’ve got a pulse on all the changes in the social media world. If you’re looking for help adding Threads to your marketing strategy, let’s talk.

Traci Asbury headshot

Traci is a graduate of Kennesaw State University and brings years of industry experience excelling in marketing positions for brands and agencies alike. In her current role as the social arm of Goodway’s Center of Excellence team, she leads all social media efforts to excellence standards. She does this by improving and maintaining Goodway’s expertise within social buying and execution to ensure continuous improvements and a competitive advantage. With her deep knowledge and understanding of social platform buying and strategy and her wealth of experience managing social within the digital ecosystem, she knows how to leverage platforms to find success for brands of all types.