Multi-Location Business Marketing Solutions

Get hyperlocal audience design, targeting, and ad delivery for all your individual locations. Goodway Group has helped 1,500 active franchisee clients reach their customers and grow their businesses.

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Digital marketing strategies that help your business grow.

  • Award-winning reporting dashboards
  • Custom-branded enrollment portals
  • Co-op reimbursement and administration
  • Comprehensive, integrated media plans
MultiLocation Franchise

Why Goodway?

Your complex business needs an experienced partner.

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30+

years developing multi-location business

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1,500​

active franchisee and location owner clients from 10 national brands

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600K

customized creatives per year

DIGITAL SOLUTIONS

Bring It All Together.

Your corporate marketing department needs strategy and insights. Individual locations​ seek real-time support and execution. Goodway’s infrastructure answers both calls.

  • icon location geo pin
    Location-based Media Strategies ​

    Customers live online. Help franchisees reach them with an omnichannel approach across Paid Search, Paid Social and Programmatic, including Display, Audio, Video and Connected TV.

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  • icon fast creative
    Scalable Creative ​

    Launch in days, not weeks: Leverage dynamic creative to deliver customized messaging based on unlimited audience segments, geotargeting and promotions.

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  • icon market insights report
    Market Insights

    Gain national and local audience insights to improve overall marketing performance and drive your business forward.​

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  • Brands with multiple locations face unique marketing challenges for corporate and local marketers. Goodway Group is delivering a breakthrough solution that addresses a critical need in the market.

    Martech Breakthrough Award
    James JohnsonManaging Director, MarTech Breakthrough
    CASE STUDY

    Enhancing Social With First-Party Data

    Enriching a Facebook-focused strategy with first-party data helped luxury brand Tacori realize an incredible 7.17 ROAS.

    Tacori
    AUTO SOLUTIONS

    Goodway’s Auto Expertise Drives Dealership Business

    • Over 30 Years of Auto Advertising Experience
    • Custom Solutions for Zone, Regional and Dealer Needs
    • Successful Business Outcomes Across the Entire Funnel
    customers at car dealership

    What’s the best approach to marketing for multi-location businesses?

    Goodway Group helps develop marketing plans for multi-location businesses by taking a simultaneously broad and hyper-targeted approach. Businesses with multiple storefronts need to use scalable marketing platforms that allow customization for each location. 

    Multi-location businesses need to develop a deep understanding of their target audience both nationally and at the individual store level. Modern digital channels allow businesses to customize their messaging for specific locations while staying true to universal branding and messaging guidelines.

    Goodway Group can help create a tailored, data-driven marketing plan for each of your locations while maintaining brand consistency.

    farmer with ipad on farm
    Case Study
    Hyperlocal SEM Strategy

    By customizing Paid Search campaigns aligned to market-specific business needs, we increased one dealer’s conversion volume by 157%.

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    Martech Breakthrough Award
    News
    Goodway Group Recognized for AdTech Innovation with 2020 MarTech Breakthrough Award

    Goodway Group won the Best Data Visualization Solution category for the 2020 MarTech Breakthrough Awards, which recognizes outstanding marketing, sales and advertising technologies across the industry.

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    tacori blue box
    Case Study
    Holistic Social Media Strategy with First-Party Data

    Facebook-focused strategy with 1st-party data helped luxury brand Tacori realize a 7.17 ROAS. 

    Read More