Constant Innovation For Over 90 Years

Our history is defined by paradigm shifts and forward-thinking pivots at every turn since the mid-20th century.

Goodway Group all company photo

Our Story

At our core, we believe in and have lived through great transformations. Founded as a printing company in 1929, Goodway Group has evolved time and again to stay at the forefront of the marketing industry.

Today, we offer holistic digital media strategy and execution and a sophisticated approach to data, insights and custom consulting services. Tomorrow, who knows?

Goodway printing press
Goodway Group Dave and Jay
Goodway Group 90 years

The Advantages of Partnering with Goodway

Goodway brings advanced media strategy to your digital marketing team. After years of reinvention, our only constant has been a dedication to building partnerships based on trust. But in today’s digital media landscape, your options are endless. Assuming all agencies have access to the same ad buying platforms, data stacks and research tools, why trust Goodway with your media investment and brand reputation?

Fiercely Independent

Holding companies answer to shareholders. Privately held, we answer only to you, each other and our community. Through our platform-agnostic promise, we deliver targeting and results that differentiate you from your competition.

Unmatched Expertise

With over nine decades of marketing experience and 15 years of digital under our belts, you can have confidence in our ability to perform. A team of nearly 400 strategists, traders, researchers and account managers are here to provide unrivaled digital marketing support and performance. It’s why over 90% of clients choose to stay with us.​

Customer Obsessed

Supporting your business with depth and breadth is our #1 priority. Eighty-five percent of our team is dedicated to supporting and servicing your business. We deliver beyond expected campaign operations, management and reporting with a fully dedicated data, science and analytics team. And we never outsource our core service.

Award-Winning Remote Culture​

We’re purpose-built to service your business, no matter what the future holds. Well ahead of the curve, we pioneered virtual work in 2008 and cultivated an award-winning culture that has been recognized as a Best Place to Work by Ad Age three years in a row and by SHRM, Glassdoor, and Digiday.

Recruiting and Empowering a Diverse Team

  • Ranked #1 on Ad Age’s Best Place to Work list in 2023
  • Human-first approach
  • Remote workforce pioneers
  • Employee development opportunities
Goodway Group diversity

Learn how Goodway can help you build a successful digital strategy.

Get In Contact

Goodway Cares

With a longstanding passion for enriching the communities in which we work, live and play, the Goodway Cares program, our 501(c)(3) charity, was born. We work with budding nonprofits and select startups to help them strengthen their impact and achieve their goals. It’s a small way we give back to our communities.

Goodway Cares

Meet the Leadership Team

Dave W
David Wolk
Executive Chairman
Jay Friedman
Jay Friedman
Kandi G
Kandi Gongora
Chief Transformation & People Officer
Stephani Estes
Stephani Estes
Chief Media Officer
Mark M
Mark Meade
John M
John Merryman
Marc Ducnuigeen
Marc Ducnuigeen
Goodway Group 1st place AdAge Best Places to Work 2023
Goodway Group Earns Top Number One Spot on Ad Age’s 2023 Best Places to Work; Makes the List for Third Consecutive Year

Leading data-driven and technology-enabled digital media and marketing services firm fosters people-first culture and continues dedication to compassion, well-being, and professional development

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2023 AdExchanger Programmatic Power Player
Goodway Group Named a 2023 AdExchanger Programmatic Power Player

Leading digital media and marketing services firm recognized for innovative core offerings

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Jay Friedman
Jay Friedman Appointed CEO of Goodway Group, Leading the Company into the New Era of Modern Marketing

Jay Friedman succeeds David Wolk, who takes the role of Executive Chairman

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