Constant Innovation For Over 90 Years

Our history is defined by paradigm shifts and forward-thinking pivots at every turn since the mid-20th century.

Goodway Group all company photo

Our Story

At our core, we believe in and have lived through great transformations. Founded as a printing company in 1929, Goodway Group has evolved time and again to stay at the forefront of the marketing industry.

Today, we offer holistic digital media strategy and execution and a sophisticated approach to data, insights and custom consulting services. Tomorrow, who knows?

Goodway printing press
Goodway Group Dave and Jay
Goodway Group 90 years

The Advantages of Partnering with Goodway

Goodway brings advanced media strategy to your digital marketing team. After years of reinvention, our only constant has been a dedication to building partnerships based on trust. But in today’s digital media landscape, your options are endless. Assuming all agencies have access to the same ad buying platforms, data stacks and research tools, why trust Goodway with your media investment and brand reputation?

Fiercely Independent

Holding companies answer to shareholders. Privately held, we answer only to you, each other and our community. Through our platform-agnostic promise, we deliver targeting and results that differentiate you from your competition.

Unmatched Expertise

With over nine decades of marketing experience and 15 years of digital under our belts, you can have confidence in our ability to perform. A team of nearly 400 strategists, traders, researchers and account managers are here to provide unrivaled digital marketing support and performance. It’s why over 90% of clients choose to stay with us.​

Customer Obsessed

Supporting your business with depth and breadth is our #1 priority. Eighty-five percent of our team is dedicated to supporting and servicing your business. We deliver beyond expected campaign operations, management and reporting with a fully dedicated data, science and analytics team. And we never outsource our core service.

Award-Winning Remote Culture​

We’re purpose-built to service your business, no matter what the future holds. Well ahead of the curve, we pioneered virtual work in 2008 and cultivated an award-winning culture that has been recognized as a Best Place to Work by Ad Age three years in a row and by SHRM, Glassdoor, and Digiday.

Recruiting and Empowering a Diverse Team

  • Ranked #1 on Ad Age’s Best Place to Work list in 2023
  • Human-first approach
  • Remote workforce pioneers
  • Employee development opportunities
Goodway Group diversity

Learn how Goodway can help you build a successful digital strategy.

Get In Contact

Goodway Cares

With a longstanding passion for enriching the communities in which we work, live and play, the Goodway Cares program, our 501(c)(3) charity, was born. We work with budding nonprofits and select startups to help them strengthen their impact and achieve their goals. It’s a small way we give back to our communities.

Goodway Cares

Meet the Leadership Team

Dave W
David Wolk
Executive Chairman
Jay Friedman
Jay Friedman
Kandi G
Kandi Gongora
Chief Transformation & People Officer
Michael H
Michael Hayes
Chief Growth Officer
Mark M
Mark Meade
John M
John Merryman
adage best places to work
Best Places to Work 2021: Goodway Group

Goodway Group has been recognized by Ad Age as one of the Best Places to Work in 2021.

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Being Able to Pivot is Agencies' Greatest Strength: Q&A with Jay Friedman, Goodway Group

Jay Friedman’s Q&A discusses how the agency environment has evolved through the COVID pandemic and how the movement to in-house will affect brands in the future.

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AdWeek - What Marketing Spend
What Marketing Spend—and Opportunity—Looks Like in 2021

Jay Friedman’s byline on marketing spend in 2021.

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