Your Marketing Measurement Partner
Get a better approach to measurement. We help the nation’s biggest brands and agencies measure what matters, tying metrics back to high-value outcomes.
Access a Full Arsenal of Measurement Solutions
We give you the intel and solutions you need to prove the value of your marketing campaigns and make informed decisions to exponentially drive growth — and greater revenue.
By working with us, you’ll:
Across all your paid and organic media channels for all your campaigns.
With third-party platforms and media partners to transparently track results and gain true insights in your data.
We’ll develop an iterative, agile measurement strategy tailored to your business goals and media usage.
Monitor the total impact of your marketing campaigns and adjust them in real time to improve their effectiveness.
Align your marketing numbers to business outcomes and use campaign measurement to ensure continuous optimization.
And other privacy-safe solutions to successfully navigate and maintain targeting capabilities in a post-cookie world.
Choose the Right Things To Measure
To understand the success of a campaign, you need to first start by defining your goals and the metrics that service them. We offer a clear, repeatable approach to measurement that anchors each of your metrics in a channel’s role and aligns them to each goal, giving you a crystallized view of your campaign performance.
Cross-Channel Dashboards
Measure and monitor what’s most important to you with 24/7 real-time reporting dashboards and advanced analytics. Using our predictive forecasting tools and other performance management solutions, you can take control of your media with the ability to predict the sweet spot behind your spend and ROI. Plus, you can optimize for profit, ROAS, sales CPA or custom metrics and determine the optimal location of your investments across portfolios, brands and territories.
Our Measurement Tools
Testing: Split/Multivariate Testing | Incremental Lift Testing | Cross-Channel Impact | Optimal Frequency
Analysis: Clean Room Consulting | Paths-to-Conversion | On-Site Customer Journeys | Customer Churn Analyses
Modeling: Media Mix Modeling | Regression Analyses
Why Goodway Group?
Data and analytics are in our DNA, infused into all of our frameworks and methodologies. With us, you’ll reach unprecedented levels of success.
Tap into our data science and analytics expertise. You’ll have your own measurement team with years of experience working on award-winning campaigns.
Benefit from a proven strategic planning process that leads to consistent results. Our strategies provide channel allocations and performance expectations.
We are platform-agnostic and have relationships with measurement providers such as Google, TransUnion, Meta, LiveRamp, Nielsen, Skai and more.
Hear From Our Customers
We’re Known for Our Measurement Tech
Best Overall Marketing Analytics Solution
Learn More
Programmatic Power Player
Learn More
Best Use of Tech
Learn MoreResources
Explore our top measurement-related resources for cutting-edge insights and inspiration.
Level up your data strategy – and learn everything you need to know about data clean rooms – in our resource hub.
Learn More
Get prepared for a cookieless future with facts, not fear. Strengthen first-party data, test alternatives and make market share gains by being prepared.
Learn More
Want to get the attention of the C-Suite? Learn how to transition your current marketing metrics to show marketing's contribution to revenue outcomes.
Learn More