A Full-Service Paid Media Agency

Get more ROI from your paid media with an experienced digital marketing agency.

an image of a connected TV screen

Goodway Group brings so much to the table – smart media strategy, impeccable execution and thoughtful collaboration. We are happy to have them as a partner and appreciate the impact they have had on our business.

Tyler Igou Headshot
Tyler IgouDirector, Paid Media & Demand Generation at Self Esteem Brands
DIGITAL SOLUTIONS

Multi-Platform Paid Media Services

We optimize and manage cross-channel marketing. With Goodway, you reach your customers where they are.

  • Paid Social Media

    Increase your paid social media ROI on Facebook, Instagram, LinkedIn, Pinterest, TikTok, and more.

  • Display Ads and PPC Management

    Get optimized, high-performance ad campaigns on Google, Bing, and programmatic networks.

  • Connected TV ads

    Reach smart TV and streaming audiences with better audience data and targeting.

  • Attribution and reporting

    Know which channels and ads are driving conversions with our attribution expertise and technology stack.

  • Additional Services

    • Amazon advertising
    • Google ads
    • Search engine marketing
    • First-party data
    • Ad creative
    • Video advertising
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    Our Process

    Goodway is a full-service paid media agency that acts as a strategic partner.

    Identify your business goals

    Set up a meeting where we get to know your business. We’ll outline your business goals and identify measurable metrics of what success looks like for you, whether it’s optimizing your return on ad spend or increasing conversions.

    Optimize your paid media

    We use first-party and multi-touch attribution to identify what is working. Then, we take that data to optimize your ROI, return on ad spend, landing page conversions, and other metrics.

    Grow your marketing with a team of experts

    Our team of marketing experts will get to work to implement your paid media strategy. We’ll track and measure your campaigns, and bring online and offline data together to create a complete picture.

    Build digital marketing strategies that work

    Looking at your competitors, market, ad spend, target audience, and other data, we’ll build a paid media plan that is designed to help you meet your goals.

    CASE STUDY

    Anytime Fitness Increases Leads by 52% Through Targeted Search Efforts.

    View the Case Study

    Who We Work With

    We work with a wide range of businesses from beloved national brands to established e-commerce and retail.

  • Retail Brands

    You require a full funnel view of your customers during the buying journey to enable smarter digital media strategies and a better, personalized customer experience with your brand.

    Learn more
  • Franchises

    We’ve worked with C-level and senior marketing executives at national franchises. We understand franchise brand compliance standards and digital marketing strategies.

    Learn more
  • Agency

    We partner with large media agencies. Sometimes you need a trusted partner to help you manage your paid media services and production.

    Learn more
  • Meet our clients

    • Anytime Fitness logo
      Dollar General logo
      Tacori logo
      Shark Ninja logo
      Dr Pepper logo
      Kodiak Cakes logo

    Ready to get started?