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Goodway Group helps brands grow faster with Walmart Connect through smarter audience strategy, premium media buying, holistic measurement, and flexible support models built around your business.
As a Walmart Connect Premium Partner and the first Certified Service Partner for both Walmart DSP and The Trade Desk, we help brands activate across onsite, offsite, CTV, audio, gaming, and social channels while providing lower barriers to entry, strategic guidance, reporting, and operational support needed to drive measurable business growth.
65% of marketers say that retail media will play a bigger part in their media mix over the next 12 months. But making retail media successful is another story.
Brands must coordinate onsite, offsite, audience targeting, creative, measurement, and reporting across multiple platforms and teams.
Many brands don't have dedicated retail media experts to manage Walmart growth effectively.
Connecting media performance to incremental sales, new buyers, and long-term growth remains a challenge.
Complex supply paths, platform fees, and inventory quality issues can reduce the effectiveness of every media dollar.
Most partners stop at activation. Goodway supports your entire retail media journey, helping you cut through the red tape to get results—and scale growth—faster.
Access first-party Walmart shopper data without the enterprise-level commitments, while balancing onsite and offsite media investment.
Our average client sees 28% more media budget go to working media versus fees compared to other programmatic media partners.
Market intelligence, performance creative that wows, "out of the box" reporting, and custom dashboarding.
Onsite, offsite, online video, CTV and Vizio, audio, gaming, sponsored products and brands, and social media.
Two convenient partnership models aimed at getting your campaigns up and running quickly, while meeting your current and future retail media goals.
Sit back and relax while we handle everything from campaign setup to optimization. Benefit from expert support and hands-off management, allowing you to focus on other aspects of your business.
Take control of your advertising with our flexible self-service option. You manage campaign creation and management, enjoying autonomy and flexibility.
A dairy company aimed to run campaigns for two products and make use of Walmart Connect DSP data and their closed-loop measurement to their advantage.
With assistance from Goodway Group, the campaigns generated a return on ad spend (ROAS) of 2.62X and 22.39x for each product, respectively.
Incremental Households Reached
Incremental Sales
New Buyers (Product 1)
Whether you're launching your first Walmart campaign or scaling an established retail media program, Goodway helps you activate smarter, measure better, and grow faster.
Ready to learn more about Walmart Connect and how Goodway Group can help?
Managed service: Goodway Group handles all aspects of your advertising, from setup to optimization. You benefit from expert support and hands-off management.
Self-service: You control everything, including campaign creation and management, offering autonomy and flexibility.
Both options provide access via a trading desk to platforms for Walmart Connect and The Trade Desk. You'll enjoy lower minimums compared to going direct, comprehensive training, full onboarding, resources, and ongoing support
A dairy company aimed to run campaigns for two products and make use of Walmart Connect DSP data and their closed-loop measurement to their advantage.
With assistance from Goodway, the campaigns generated a return on ad spend (ROAS) of 2.62X and 22.39x for each product, respectively.
