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White Paper

UG-Medicare 101 for Marketers

Get a comprehensive view of Medicare and how it impacts healthcare marketing — with strategic opportunities you can use to reach target demographics — in our free guide.
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The 4 Parts of Medicare

Learn about the differences between Parts A, B, C and D.

Medicare Reimbursement

Discover how physicians and systems are reimbursed.

Medicare Marketing Insights

Walk away with key tips for Medicare messaging.

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Get More for Less: 5 [Additional] Strategies To Boost Your Agency’s Profitability With Effective Client Media Management

If managed effectively, handling your clients’ media investments can prove to be a growth lever not only for your clients, but for your own agency’s revenue. What strategies can you follow to more efficiently manage your clients’ media to get a better return on ad spend (ROAS) — and thus, drive more profitability for your agency? Here are five.
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Integrating Brand & Demand for Maximum Impact

With an added pressure to hit high revenue goals, generate new opportunities and build demand, current digital marketing strategies likely don’t cut it for most B2B marketers. Discover how you can change course by integrating brand and demand advertising to win new business and fill your pipeline.
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How To Connect brand awareness and Performance marketing

Discover common challenges that prevent brands from aligning upper- and lower-funnel marketing efforts and strategies to overcome them.
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Need help navigating identity testing?

Contact Goodway for a customized assessment of your clients’ media to determine the best path forward.

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