Your Marketing AND Advertising Agency for Healthcare

We partner with healthcare brands to deliver data-driven omnichannel marketing at scale globally.

Why GRADIANT?

We’re not just a healthcare marketing agency, but a growth partner for healthcare organizations. We offer strategic marketing solutions that drive meaningful results and reach consumers and HCPs across the entire healthcare ecosystem. And with six client healthcare teams with 150 years of experience, you'll rest assured that we can help you successfully achieve remarkable outcomes while considering evolving trends, privacy legislation and consumer preferences.

Powered by our unique process, Outcome Engineering™, we put your desired goals front and center in your marketing campaigns to illuminate a data-focused pathway to success. GRADIANT delivers personalized campaigns across all screens and media channels throughout the entire patient journey. Get connected with patients at every stage to build trust, attract new patients and retain existing ones.

dtc & hcp outcome-driven

We understand healthcare digital marketing challenges, and we’ll work with you to increase your profits and reach your business objectives at scale while navigating data privacy and staying HIPAA compliant.

growth partners

We work with businesses that have hundreds of physical locations across the world including physician and medical groups. When it comes to expanding your healthcare digital marketing to new markets, we’re experts.

data experts

We have the ad tech stack and expertise to track, analyze and optimize all your marketing campaigns — online and offline. Plus, we're well-versed in all matters of privacy and consumer protection.

Media Efficiency

Our capabilities of targeting and influencing HCPs and patients during their healthcare journey give marketers confidence their media is driving an effective ROI.

our healthcare marketing approach

GRADIANT helps healthcare organizations and wellness brands grow with proven omnichannel performance marketing strategies. With GRADIANT, you’ll meet your target audiences where they are using a human-centric, people-based marketing approach.
We deliver creative, strategic and purposeful healthcare and communications planning — fueled by modern funnel innovations — to solve complex brand problems.
Whether you’re a regional integrated health system, a large health plan provider or a new biotech company, you’ll have all the data you need to make smarter marketing decisions while staying compliant.

healthcare marketing services

Our full-scale marketing services help HCOs and wellness brands generate growth.

BRANDING

Messaging | Identity | Launch Strategy

PAID ADVERTISING

CONTENT MARKETING

Content Strategy | Content Creation

MEASUREMENT

Marketing Attribution | ROI Modeling
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DATA, TECH & ANALYTICS

Data Collection and Visualization | 24/7 Reporting Dashboards | Point-of-Care and EHR Workflows | CMS, CRM and Experiential Integration and Engineering

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SUPPORT SERVICES

Marketing Research | CRO | Creative Support and Ad Creation
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