Your Marketing AND Advertising Agency for Healthcare

We partner with healthcare brands to deliver data-driven omnichannel marketing at scale globally.


We’re not just a healthcare marketing agency, but a growth partner for healthcare brands. We offer strategic marketing solutions that drive meaningful results for our healthcare clients.

Powered by our unique process, Outcome Engineering™, we put your desired goals front and center in your marketing campaigns to illuminate a data-focused pathway to success. GRADIANT delivers personalized campaigns across all screens and media channels throughout the entire patient journey.

dtc & hcp outcome-driven

We understand healthcare digital marketing challenges, and we’ll work with you to increase your profits and reach your business objectives at scale while navigating data privacy and staying HIPAA compliant.

growth partners

We work with businesses that have hundreds of physical locations across the world including physician and medical groups. When it comes to expanding your healthcare digital marketing to new markets, we’re experts.

data experts

We have the ad tech stack and expertise to track, analyze and optimize all your marketing campaigns — online and offline. Plus, we're well-versed in all matters of privacy and consumer protection.

Media Efficiency

Our capabilities of targeting and influencing HCPs and patients during their healthcare journey — whether recruiting for clinical trials, lifting disease state awareness or launching a brand via an MCM campaign — give marketers confidence their media is driving effective ROI.

our healthcare marketing approach

  • GRADIANT helps healthcare organizations and wellness brands grow with proven omnichannel performance marketing strategies. With GRADIANT, you’ll meet your target audiences where they are using a human-centric, people-based marketing approach.
  • We deliver creative, strategic and purposeful healthcare and communications planning — fueled by modern funnel innovations — to solve complex brand problems.
  • Whether you’re a regional delivery system, a large health plan provider, a pharmaceutical brand or a new biotech company, you’ll have all the data you need to make smarter marketing decisions while staying compliant.

healthcare marketing services

Our full-scale marketing services help healthcare organizations and wellness brands generate growth.  


Messaging | Identity | Launch Strategy


Programmatic | SEM | CTV and Streaming Ads | Video+ | Social Media | Digital | Influencer | NPI Targeting


Content Strategy | Content Creation


Marketing Attribution | ROI Modeling


Data Collection and Visualization | 24/7 Reporting Dashboards | Point-of-Care and EHR Workflows | CMS, CRM and Experiential Integration and Engineering


Marketing Research | CRO | Creative Support and Ad Creation

Our pharmaceutical process

Launching a new drug onto the market? We can be your partner for that. Starting before day one, we identify your business goals to develop a privacy-safe process to deliver exceptional results.

Clinical Trial Guidance

We’ll walk you through everything you need to know through phases 1, 2 and 3 of your clinical trials.

FDA/MLR Compliance

Working directly with you and the FDA, we’ll help you achieve FDA compliance on all your ads, strategies and creative.

Media Execution

We’ll plan, execute, measure and optimize all your MCM campaigns across any channel — including ISI in your ads.

KOL Programs

We’ll help you find the best key opinion leader by modality to promote your new drug in top medical publications like The New England Journal of Medicine.

Case study

Crushing Paid Social KPIs With Groundbreaking 122% ROAS Surge

Susan G. Komen and GRADIANT’s innovative social media campaign represented the first steps in a multipronged effort to simultaneously move the needle on current fundraising goals while also strategically planting seeds to inspire and convert a younger cohort over time.


increase in Return on Ad Spending (ROAS)*


increase in donation revenue


new TikTok followers

Industry Experts

We regularly speak as featured SMEs at leading healthcare conferences.