CPG, Commerce & Retail Media Resources

Get the latest marketing and advertising trends, news, strategies and best practices for your CPG or commerce business.

Whether you want to boost brand loyalty, use first-party data to drive conversions or build a retail media network (RMN) to increase your sales revenue, we’ve got you covered.

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Targeting ID
Your Modern Marketing Tool Kit: Identity and Privacy Solutions in a Post-Cookie World

Goodway has a developed a tool kit of proven solutions to help marketers like you continue to deliver your message to your target consumers without sacrificing their privacy.

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White Paper
Ecommerce Advertising Playbook

Discover how to build a stronger ecommerce presence and turn more online browsers into buyers.

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Incrementality Measurement
White Paper
Guide to Incrementality Measurement

Gain insight into which components of your marketing strategy are truly driving incremental results.

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Case Studies

Woman grocery shopping
Case Study
Boosting ROAS With Real-Time Insights

DGMN and Goodway Group maximize commerce marketing value for CPG brands with cutting-edge media strategy and data analytics.

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Man Grocery Shopping
Case Study
Proof That Omnichannel Marketing Works

Omnichannel campaign for new product launch leads to significant YOY sales growth for Foster Farms.

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Couple wearing Tacori jewelry
Case Study
Leveraging Behavioral Signals to Identify Consumer Intent

Powerful data-driven media activation drove a 50% increase in ROAS for national retailer.

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Meet Our CPG & Retail Media Experts

Laura Koelbel Headshot
Laura Koelbel
Director, Business Strategy & Development
Linley LePage Headshot
Linley LePage
Director, Business Strategy & Development
David Robbins Headshot
David Robbins
Director, Business Strategy & Development

Ready to unlock your business growth? Chat with our team.

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