CPG, Commerce and Retail Media Resources

Get the latest marketing and advertising trends, news, strategies and best practices for your CPG or commerce business.

Whether you want to boost brand loyalty, use first-party data to drive conversions or build a retail media network (RMN) to increase your sales revenue, we’ve got you covered.

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Retail Media Guides

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Blog
Retail Media Networks: Beginner's Guide

Unlock the power of retail media networks with this beginner’s guide. From first-party data to full-funnel strategies, we cover it all.

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Blog
Retail Media Network Strategy Guide

Don’t miss the benefits of retail media networks. Our strategy guide shows you how to succeed with metrics, tactics and best practices.

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Blog
Building a Retail Media Network: Your Roadmap to Success

Ready to build your own retail media network? Our guide covers everything you need to know, including tech and outsourcing pros and cons.

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Whitepapers

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Identity
Your Modern Marketing Tool Kit: Identity and Privacy Solutions in a Post-Cookie World

Goodway has a developed a tool kit of proven solutions to help marketers like you continue to deliver your message to your target consumers without sacrificing their privacy.

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White Paper
Ecommerce Advertising Playbook

Discover how to build a stronger ecommerce presence and turn more online browsers into buyers.

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Incrementality Measurement
White Paper
Guide to Incrementality Measurement

Gain insight into which components of your marketing strategy are truly driving incremental results.

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Case Studies

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Case Study
Boosting ROAS With Real-Time Insights

DGMN and Goodway Group maximize commerce marketing value for CPG brands with cutting-edge media strategy and data analytics.

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Case Study
Proof That Omnichannel Marketing Works

Omnichannel campaign for new product launch leads to significant YOY sales growth for Foster Farms.

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Case Study
Leveraging Behavioral Signals to Identify Consumer Intent

Powerful data-driven media activation drove a 50% increase in ROAS for national retailer.

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Meet Our CPG & Retail Media Experts

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Laura Koelbel
Director, Business Strategy & Development
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Linley LePage
Director, Business Strategy & Development

Ready to unlock your business growth? Chat with our team.

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