CPG, Commerce & Retail Media Resources

Get the latest marketing and advertising trends, news, strategies and best practices for your CPG or commerce business.

Whether you want to boost brand loyalty, use first-party data to drive conversions or build a retail media network (RMN) to increase your sales revenue, we’ve got you covered.

Two Women Talking in a Clothing Store.

Whitepapers

Targeting ID
Identity
Your Modern Marketing Tool Kit: Identity and Privacy Solutions in a Post-Cookie World

Goodway has a developed a tool kit of proven solutions to help marketers like you continue to deliver your message to your target consumers without sacrificing their privacy.

Read More
ecommerce featured image
White Paper
Ecommerce Advertising Playbook

Discover how to build a stronger ecommerce presence and turn more online browsers into buyers.

Read More
Incrementality Measurement
White Paper
Guide to Incrementality Measurement

Gain insight into which components of your marketing strategy are truly driving incremental results.

Read More

Case Studies

Woman grocery shopping
Case Study
Boosting ROAS With Real-Time Insights

DGMN and Goodway Group maximize commerce marketing value for CPG brands with cutting-edge media strategy and data analytics.

Read More
Man Grocery Shopping
Case Study
Proof That Omnichannel Marketing Works

Omnichannel campaign for new product launch leads to significant YOY sales growth for Foster Farms.

Read More
Couple wearing Tacori jewelry
Case Study
Leveraging Behavioral Signals to Identify Consumer Intent

Powerful data-driven media activation drove a 50% increase in ROAS for national retailer.

Read More

Meet Our CPG & Retail Media Experts

Laura Koelbel Headshot
Laura Koelbel
Director, Business Strategy & Development
Linley LePage Headshot
Linley LePage
Director, Business Strategy & Development
David Robbins Headshot
David Robbins
Director, Business Strategy & Development

Ready to unlock your business growth? Chat with our team.

Contact Us