SELF-SERVICE ACCESS TO THE LEADING DSP
Transform your digital team into programmatic leaders by tapping into our industry-leading tool kit and hands-on support. Get your own seat at The Trade Desk and Walmart Connect today with Goodway Group as your certified partner.
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WHAT YOU GET WITH GOODWAY GROUP
Hybrid & Flexible Service Models
We made agility central to the program to ensure our partners have the support needed to adapt to a constantly changing marketplace and reduce friction to switch between service models.
Access
We lower the barrier to access The Trade Desk’s world-leading independent self-service platform and Goodway’s bespoke suite of services (e.g., creative builds, dashboards, CRM onboarding, etc.).
Expansive
Marketplace
Capitalize on our buying power with preferential access to the GWG Marketplace and reduced costs to leading inventory, data and measurement solutions — bringing an average 28% additional savings.
Expertise, Training & Ongoing Support
From campaign setup to pixel implementation and ongoing office hours, we keep you up-to-date on the latest product and industry advancements to ensure your in-housing success.
UNLOCK THE POWER OF RETAIL MEDIA
Gain access to some of the world’s largest retail media networks. Activate against retail media first-party data, use targeted advertising and find opportunities for closed-loop measurement without paying large minimums. Our partnership provides the technology, training and ongoing support you to need to maximize performance and get results.
Want to access the Walmart DSP? Learn more here.
WHY GOODWAY GROUP?
Average savings our clients see across display, video, and audio via the Goodway Group inventory marketplace
The number of inventory partners our clients gain access to across CTV, OLV, display, audio, DOOH, and more
The average programmatic tenure of our hands-on, dedicated self-service team
TTD and Walmart official reseller partner
Years as a global programmatic leader, executing thousands of campaigns per year
Client retention rate
Source: The Trade Tesk, 2025
HOW IT WORKS
Schedule a demo
Fill out this form, and we’ll be in touch within one business day.
Sign up for your seat
Sign up for The Trade Desk, Walmart Connect or our expansive partnership ecosystem.
Meet your dedicated support team
Use our white-gloved support for any questions or troubleshooting throughout the process.
Launch your first campaign
Whether CTV, OLV, display, audio or DOOH, we typically get our clients up and running in 30 days or less.
DON'T JUST TAKE OUR WORD FOR IT
The Trade Desk Case Study: Goodway Group unlocks new ways of optimizing media buying with Blue Lists.
decrease in CPM for CTV and audio campaigns
decrease in cost per unique household for CTV campaigns
decrease in cost per completed listen for audio campaigns
of impressions delivered directly from publisher to The Trade Desk
"Working with Goodway Group, we really feel like we have a team of superheroes working alongside us. They have clever insights for us and anytime we throw a problem at them, they truly do act like they're an extension of our team. We couldn't be happier about our work with them."
"Goodway Group has been a longtime trusted partner. And we’re building on that collaboration to create a more flexible service model that provides the full-service support and agility today’s digital advertisers need to meet their business goals."
BOOK A DEMO
Learn more about the access, resources, and savings available through Goodway Group.