Turning Insight Into Incremental Impact With Stella Rosa

Stella Rosa aimed to strengthen year-round engagement and increase purchase frequency among Walmart shoppers. The focus was not on changing the brand’s identity, but on expanding its role within the weekly grocery basket. By embedding Stella Rosa into everyday shopping routines, the goal was to drive sustained purchase behavior and build lasting brand loyalty. In partnership with Stella Rosa, Goodway Group executed a strategically integrated, full-funnel offsite activation, leading geo-concentration and an advanced audience testing strategy, powered by Walmart's first-party commerce intelligence.

Retail data, creative strategy, and cross-basket insights from third-party partners for additional audience strategy development, along with performance optimization, operated as one connected growth engine. Goodway Group used commerce signals to construct high-intent audiences, align creative to behavioral stages, and refine investment in real time through closed-loop household sales measurement.

Goodway Group measured the impact of the campaign through Walmart Connect Sales Lift Reporting and NCS Rest-of-Market Analysis. By comparing exposed versus control groups, we statistically verified incremental growth occurring both within Walmart and across external retail channels. Achieved 20.58X return in attributed sales Delivered an incremental sales increase of over 4X the media investment ROAS outperformed the wine category benchmark by 143% 56% of conversions were from new-to-brand buyers By leveraging retail intelligence to power a full-funnel media strategy, Stella Rosa drove sustained inclusion in shoppers’ weekly grocery purchases.