a rack of colorful shoes with people passing by

The 36–48hr data-to-action gap that kills commerce.

Too many brands are still using yesterday’s data to make tomorrow’s decisions, and that delay means the shopper has already chosen, the basket is already filled and the checkout has already happened. Growth is lost in the gap between digital intent and in-store action. Goodway Group is built to solve this, around how modern shoppers decide.

The Connected Commerce OS,
built for how shoppers decide.

Our proprietary Connected Commerce operating system - powered by GOES™ and Agentic AI - connects signals, teams and execution in real time.

It turns continuous signals into real-time decisions, so brands can act in the shopper moment and translate digital intent into in-store action.

Our connected growth engine.

01.

Commerce

Where strategy rings the register

We turn retail media and performance into a growth engine by connecting media investment directly to store visits, baskets and revenue, linking national strategy to local execution so digital intent converts in the real world.

Across channels and in-store environments, we turn demand into transactions at scale - from discovery to aisle to basket to checkout - including building retail media networks from scratch and scaling them.

Explore a commerce case study

02.

Connection

Media that moves the modern shelf

Media shouldn’t be planned in channels anymore — it should be run as a connected system around how shoppers actually decide. At Goodway Group, we bring insight, audiences, digital channels, media, and creative together into one system -with search, social, retail media and programmatic moving in sync.

No handovers, no gaps — just flow that syncs your story to the shopper context, from digital to store, through aisle and to checkout.

Explore connection case studies

03.

Consulting

Where change holds at scale

At scale, the blocker isn’t always execution but how the business is built to support commerce across stores, channels and decisions, and we step into how your organization works across strategy, data, technology and processes to design what needs to change and make sure it happens. Not just strategy, but change that holds at scale so Commerce can deliver and growth can stick.

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The Impact of Connected Commerce

+41%

Uplift in performance across connected campaigns.

2x

Ad sales revenue growth from 2022 to 2024.

$9.78

ROAS from retail media ecosystem transformation.

What if this time it’s different? What if Connected Commerce actually drives growth?