Drive Car Sales With Powerful Auto Marketing

You understand selling cars. We understand digital marketing. Increase your car sales with a team of auto marketing experts and custom advertising technology.

Auto industry leaders trust us with their digital marketing

Goodway has been marketing for over 90 years and working with the auto industry nationally, regionally, and locally for over 30 years.

Upper Funnel Icon


Visits to upper funnel pages like New and CPO inventory

Midfunnel Icon


Actions on mid funnel pages like VDPs and Service Specials

Lower Funnel Icon


Conversions on lower funnel pages like Contact Us or Directions

By leveraging data and analytics to understand the Subaru customer journey, Goodway was able to successfully identify and quantify a significant lift in the household conversion rate when Subaru retailers employ a multichannel marketing strategy that includes audio.

Tiffany Brown-Njovu
Tiffany Brown-NjovuNational Account Lead, Goodway Group

We simplify complex digital marketing

Car dealers are shifting gears on their marketing to reach more customers online. Goodway’s team of automotive marketers can reach potential customers where they are – locally, regionally, and nationally – with proven digital marketing solutions.

  • Location-Based Marketing

    Get your dealership inventory in front of the right audience, at the right time with location-based marketing.

  • Automotive Inventory Ads

    Showcase your auto inventory to customers when they are in-market for a vehicle.

  • Dynamic Search Ads

    Advertise local inventory on Google and drive traffic to Vehicle Detail Pages (VDPs) when buyers search by car make, model, and location.

  • Paid Audio

    Diversify your omnichannel marketing strategy and increase conversion rates with paid audio ads on music streaming and podcast platforms.

  • Programmatic Advertising

    Lower ad costs and increase reach with our programmatic ads. You’ll reach audiences where they are–watching TV, browsing the Internet, or listening to a podcast.

  • Connected TV Advertising

    Goodway's UniversalReach TV Solution makes connected TV media buys easy. Video ads can appear on multiple platforms and devices: Hulu, YouTube, smart TVs, tablets, phones, and more.


    Affordable, Custom Ad Creative

    Get high-performing, personalized advertising for each market your dealerships are in, without the high cost of producing custom creative.

    Goodway’s OfferIQ technology can automatically customize video advertising campaigns for your dealerships. We can customize your auto ads based on location, dealership logo, address, and even sales event.

    A car driving down a road surrounded by rock.

    Additional Services

    • Specialty Services and Endemic Advertising on marketplaces like Amazon and CarGurus
    • Automatic Content Recognition (ACR)
    • Creative Production, including translation into Spanish
    • Localized audience insight based upon dealer site visits powered by Goodway’s Real Audience
    The front of a red vehicle
    Cross-Channel Synergy

    Lowering Costs While Connecting the Buyer Journey

    Coordinating across Regional and Local automotive markets drive gains in key metrics and outcomes:

    • 131% lift in conversion rate
    • 59% reduction in Cost Per Lower Funnel Actions

    Change is Coming to Digital – Be Ready

    Our flexible solutions can handle digital marketing for individual franchises and larger dealer groups. Move more metal with Goodway. Reach out to us today to discuss your auto marketing strategy.

    auto marketing reports on a computer

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