The Franchise Marketing Agency National Brands Trust

Whether you are national brand executive or a franchisee with multiple locations, we have the tech and expertise to level up your marketing campaigns.

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We grow franchises with cost-effective, performance-driven marketing

National brands need strategy, insights, and franchise management. Franchisees​ seek real-time support and marketing implementation. Goodway Group answers both calls.

Goodway Group’s franchise marketing experts feel like an extension of your team. With our experience and award-winning technology, you get results-driven marketing at scale.

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Why Goodway Group?

Goodway has over 30 years of experience partnering with franchise brands. We have helped over 1,500 franchisees reach their customers and grow their businesses.

23m+

Visits to upper funnel pages like New and CPO inventory

43m+

Actions on mid funnel pages like VDPs and Service Specials

3m+

Conversions on lower funnel pages like Contact Us or Directions

Source: The Trade Tesk, 2025

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Full suite of services

Powerful digital marketing for franchises

  • Paid Search – Bing, Google
  • Paid Social Media – Facebook, Instagram
  • Connected TV advertising – Smart TVs, Hulu, Youtube
  • Audio ads – Alexa, Spotify
  • And more!

Franchise brands we serve

We work with a wide range of businesses from C-level executives of national brands to franchisees with multiple locations. We have industry experience in auto, quick service restaurants, gyms, and more.

Multi-location businesses

You’re a franchise business owner with multiple locations. You need a marketing partner that can implement advertising campaigns that increase sales and meet brand requirements. As a franchise marketing agency, Goodway delivers results and saves you time to focus on the big picture.

Established franchise brands

You’re a C-level or senior marketing executive for a national brand with multiple locations in different regions. As an established franchise, you have brand compliance standards and strategies. You need a partner that can implement your digital marketing efforts and help manage franchisee relationships at every level–national, regional, and local.

Challenger brands

You're a growing franchise business that has seen some traction. You want to expand further into existing and new regions, and you’re looking for an experienced franchise partner to support you.

"By leveraging data and analytics to understand the Subaru customer journey, Goodway was able to successfully identify and quantify a significant lift in the household conversion rate when Subaru retailers employ a multichannel marketing strategy that includes audio."

Tiffany Brown-Njovu
National Account Lead, Goodway Group