Retail growth breaks between teams, channels, and the shelf.
Shopper marketing, retail media, and store execution don’t line up so demand gets lost before it turns into sales. We fix that.
Most retail media decisions still happen too late to influence the sale. Goodway Group unites Commerce, Connection, and Consulting into one system so media, merchandising, and execution work together to drive sell-through, not just activity.
01. Commerce
Turn demand into sales
This is where strategy shows up in the real world — in store, on shelf and in the basket. We run the programs that drive revenue. National strategy connects to store-level execution. Media investment connects directly to store-level sell-through, not just impressions.product movement.
We’ve turned retail media into a real-time growth engine delivering up to 9.78 ROAS.
02. Connection
Make every touchpoint work together. Commerce only works if the journey connects.
Shopper signals, media, and messaging are fragmented. We connect data, creative, and activation across shopper marketing and retail media so every interaction drives toward sell-through, not just reach.No handoffs. No gaps. Just flow from signal to shelf to basket.
In a declining category, that approach drove 5 times more store traffic with 84 percent less spend.
03. Consulting
If growth isn’t coming through, it’s often not execution — it’s how your system is built.
We step into how your business actually runs across merchandising, shopper marketing, and retail media. Then we redesign the system so it works in execution. We redesign operating models, workflows and decisioning so Commerce and Connection hold at scale.
For a global brand, that shift reduced media costs and improved operations by 20 percent.
Retailers Trust Us to Reach and Influences Their Customers
We connect media, merchandising, and execution so the modern shelf moves.
We work inside retail businesses and alongside their brand partners to connect shopper marketing, retail media, and in-store execution where it actually drives sales.
Leading National Discount Retailer
Connecting media to store-level performance
$9.78 ROAS driven through real-time optimization
80% of stores in local markets requiring true national-to-local execution
Embedded across sales, product, and data teams
National Office Supply Retailer
Turning brand investment into retail performance
75+ advertisers supported across shopper marketing and retail media
2X ROAS improvement and 84% lift in brand favorability
Connected national strategy to local store execution
Global Beauty Retailer
Using first-party data to drive growth
40M+ loyalty members powering activation
95% of sales tied to loyalty data
Sustained double-digit retail media growth
Global Convenience Retailer
Rebuilding the foundation for scalable growth
95M+ loyalty members and 12M daily shoppers
Defined operating model across media, data, and monetization
Connected strategy, execution, and measurement into one system
Comprehensive Retail Media, Tailored to Fit
Operating Partner
Leads day-to-day media planning, activation, optimization, and reporting.
Drives scale and maturity through data-driven execution and platform expertise.
Executional Support
Augments internal staff with planning, trading, and QA support.
Enhances operational agility and speed-to-market across campaigns.
Global Beauty Retailer
Builds operating models, roadmaps, and monetization playbooks.
Validates business cases through pilots and retail media experimentation.
If your shopper marketing and retail media aren’t driving sell-through, the system isn’t connected.
Let’s fix that.
