Local Marketing, National Scale

Get hyperlocal audience design, targeting and ad delivery for all your individual locations.

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Empower franchisees to grow their business.

  • Award-winning reporting dashboards​
  • Custom-branded enrollment portals​
  • Co-op reimbursement and administration
  • Marketing education programs​
MultiLocation Franchise

Why Goodway?

Your complex business needs an experienced partner.

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30+

years developing multi-location business

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1,500​

active franchisee and location owner clients from 10 national brands

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600K

customized creatives per year

DIGITAL SOLUTIONS

Bring It All Together.

Your corporate marketing department needs strategy and insights. Individual locations​ seek real-time support and execution. Goodway’s infrastructure answers both calls.

  • icon location geo pin
    Location-based Media Strategies ​

    Customers live online. Help franchisees reach them with an omnichannel approach across Paid Search, Paid Social and Programmatic, including Display, Audio, Video and Connected TV.

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  • icon fast creative
    Scalable Creative ​

    Launch in days, not weeks: Leverage dynamic creative to deliver customized messaging based on unlimited audience segments, geotargeting and promotions.

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  • icon market insights report
    Market Insights

    Gain national and local audience insights to improve overall marketing performance and drive your business forward.​

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  • Brands with multiple locations face unique marketing challenges for corporate and local marketers. Goodway Group is delivering a breakthrough solution that addresses a critical need in the market.

    Martech Breakthrough Award
    James JohnsonManaging Director, MarTech Breakthrough
    CASE STUDY

    Enhancing Social With First-Party Data

    Enriching a Facebook-focused strategy with first-party data helped luxury brand Tacori realize an incredible 7.17 ROAS.

    Tacori
    farmer with ipad on farm
    Case Study
    Hyperlocal SEM Strategy

    By customizing Paid Search campaigns aligned to market-specific business needs, we increased one dealer’s conversion volume by 157%.

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    Martech Breakthrough Award
    News
    Goodway Group Recognized for AdTech Innovation with 2020 MarTech Breakthrough Award

    Goodway Group won the Best Data Visualization Solution category for the 2020 MarTech Breakthrough Awards, which recognizes outstanding marketing, sales and advertising technologies across the industry.

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    tacori blue box
    Case Study
    Holistic Social Media Strategy with First-Party Data

    Facebook-focused strategy with 1st-party data helped luxury brand Tacori realize a 7.17 ROAS. 

    Read More