Shattering Lead Goals for Anytime Fitness

Executing an integrated digital media strategy saw Anytime Fitness surpass their campaign lead goal by 304%.

Key Outcomes

304%

Leads Over Goal

219%

YoY Increase in Digital Leads

110%

Increase in Walk-in Leads Compare to an Average Month

Challenge

New Year’s can be a make-it-or-break-it time for the fitness industry. Anytime Fitness aimed to drive new membership leads with its annual New Year’s promotion, with hopes of surpassing its prior year’s performance.

Strategy

Our integrated digital strategy reached Anytime Fitness prospects across Paid Social, Paid Search, Display and CTV. We held daily client “war room” meetings to discuss real-time campaign optimizations and coordinate actions.

REsults

The New Year’s campaign was a tremendous success. Anytime Fitness surpassed its lead goal by 304% and saw a 219% increase in YoY digital lead generation in the month of January and a 110% increase in walk-in leads.

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REcognition

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Goodway Group has been an essential partner for us from day one. Their approach to strategy creation and media execution is world-class and their team operates with transparency, honesty and a sense of pride for the work.

Christian Betancourt

Director, Demand Generation (Paid, Social & Local Media), Anytime Fitness

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