Shattering Lead Goals for Anytime Fitness

Executing an integrated digital media strategy saw Anytime Fitness surpass their campaign lead goal by 304%.

Anytime Fitness
  • challenge icon mountain
    Challenge

    New Year’s can be a make-it-or-break-it time for the fitness industry. Anytime Fitness aimed to drive new membership leads with its annual New Year’s promotion, with hopes of surpassing its prior year’s performance.

  • icon strategy target
    Strategy

    Our integrated digital strategy reached Anytime Fitness prospects across Paid Social, Paid Search, Display and CTV. We held daily client “war room” meetings to discuss real-time campaign optimizations and coordinate actions.

  • icon success modem wifi signals
    Success

    The New Year’s campaign was a tremendous success. Anytime Fitness surpassed its lead goal by 304% and saw a 219% increase in YoY digital lead generation in the month of January and a 110% increase in walk-in leads.

  • Goodway Group has been an essential partner for us from day one. Their approach to strategy creation and media execution is world-class and their team operates with transparency, honesty and a sense of pride for the work.

    Christian Betancourt
    Christian BetancourtDirector, Demand Generation (Paid, Social & Local Media), Anytime Fitness

    Results

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    304%

    Leads Over Goal

    icon computer increase

    219%

    YoY Increase in Digital Leads

    110%

    Increase in Walk-in Leads Compare to an Average Month

    Recognition

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    To learn how Goodway can help you build a successful digital strategy, contact us.

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