Goodway Group has acquired Tuff, a remote-first growth marketing agency, focused on helping businesses accelerate customer and revenue growth through digital channels.
What Tuff Brings to Goodway Group
Tuff is Goodway’s first acquisition and supports the expansion of our family of brands, which includes the growth of our digital transformation consultancy CvE. Tuff will help strengthen our professional marketing services for startups and fortify our capabilities in customer acquisition, content strategy, search engine optimization and conversion rate optimization. The agency will also help broaden our client base across industries, from ecommerce to direct to consumer (DTC) to SaaS to fintech to business to business (BTB).
What Growth Marketing Can Do
“Growth marketers are upending conventional marketing practices by being a source of revenue, and the CFO’s number one way to drive growth. Goodway Group’s deep knowledge of measurement, Tuff’s strength in growth marketing and CvE’s expertise in digital transformation will help larger marketers adopt growth marketing principles to better connect marketing to the C-suite,” said Jay Friedman, Goodway’s president.
Why Goodway Group and Tuff Are a Perfect Fit
Ellen Jantsch founded Tuff in 2016 after working in key marketing roles at thisopenspace, Adaptly and Nielsen. This growth marketing agency focuses on helping businesses accelerate customer and revenue growth through digital channels, which counts digitally native brands such as AKKO, Sabio, Thnks and Xendoo among its clients.
“When we started conversations with Goodway Group about how we could work together, the tone and energy felt so right. We are companies of the same mindset, which is all about being obsessively growth-focused, authentic, doing our best work and being the best in the business. What gets us excited is seeing our clients achieve their growth goals and taking part in their success,” said Tuff’s CEO Ellen Jantsch. “Being part of the Goodway Group family brings our team a new level of resource, operation and network. I know we are going to be an incredible team.”
Ellen will continue as Tuff’s CEO and will report to Goodway’s president, Jay Friedman, and the Tuff brand and its full team will operate as an independent Goodway Group division.
“We are beyond thrilled to welcome Ellen and her team to the Goodway Group family,” said Goodway’s CEO David Wolk. “We share both values and workplace practices, with remote-first cultures built into the bench of our shops, making Tuff’s team, services and ethos a perfect fit for Goodway Group. Our shared values and passion for digital marketing, collaboration and client service played a big role in establishing this partnership. Tuff also brings key areas of expertise and complementary capabilities that elevate the results we are able to drive across our client base.”
Learn more about how Goodway’s family of brands, our diverse capabilities and deep expertise can give you the leg up you need to achieve your digital marketing goals. Let’s start now. Reach out to receive a free assessment today.