Measuring Incremental Sales Lift

Adopting an innovative measurement solution showed a 29% lift in incremental sales for a leading mattress retailer.

mattress firm case study
  • challenge icon mountain
    Challenge

    A leading mattress retailer looked to determine the effectiveness of advertising efforts on driving online sales. To do so, Goodway was asked to provide media strategy and measurement recommendations to help inform its future marketing strategy and investment.

  • icon strategy target
    Strategy

    Goodway developed a rigorous measurement solution that departed from the traditional A/B testing methodology. We suggested a ghost bidding methodology that seamlessly creates exposed versus control groups without wasting budget on Public Service Announcement (PSA) ads.

  • icon success modem wifi signals
    Success

    This novel methodology allowed us to directly correlate digital media spend to the customer purchase decision, highlighting a 29% lift in sales conversions. These results provided our client valuable insights to support the continued investment of digital advertising as a key part of its marketing strategy.

  • Results

    We uncovered purchase lift by campaign for each channel.

    icon display ad

    12.1%

    Lift in Display Advertising

    icon native ad

    17.4%

    Lift in Native Advertising

    icon computer increase

    29%

    Total Lift of Combined Channels

    Recognition

    award adexchanger power players winner
    award the drum business agency
    Award logo martech

    Want trusted results you can feel confident sharing with your C-suite? Contact us to learn more about incremental lift measurement solutions.

    Let's Talk
    Resources
    amusement park ride mom and kids
    Case Study
    Dynamic Creative for National Amusement Park

    Gain speed to market while delivering segment based, customer messages at scale

    Read More
    computer screen
    Case Study
    Innovative Cross-Channel Marketing Strategy Boosts Conversion Rate

    Increased conversion rates by 400% for a leading cybersecurity client while lowering eCPA 39% below client’s goal.

    Read More
    farmer with ipad on farm
    Case Study
    Hyperlocal SEM Strategy

    By customizing Paid Search campaigns aligned to market-specific business needs, we increased one dealer’s conversion volume by 157%.

    Read More