With K2MD Health and Goodway’s strategic direction, BeWell accomplished its goal of site traffic and driving net-new potential customers to the BeWell website given new healthcare restrictions. From May through September, the campaign generated 39,654 visits to the BeWell homepage with its target audiences. Together, the display, social and video ads drove over 10M impressions alongside over 21k clicks. With a 90.68% completion rate, the OLV ads performed well, indicating that the new creative and rebrand resonated with viewers. Given the success of the campaign, BeWell plans to run more brand awareness campaigns through K2MD Health and Goodway.