The Goodway team met the organic grocery store company’s customer acquisition cost goals consistently, bringing in 4,000+ new customers in 2020 and 9,000+ new customers in 2021. The brand also saw a 203% increase in revenue, directly attributed to paid media efforts. The customer acquisition cost (CAC) for programmatic was best at 74% below the goal. March 2021 saw the greatest results, driving more new customers than any other month in the company’s history.