Fleet Feet, a running shoe and apparel retailer with over 20 co-op brands, encountered the delicate challenge of growing its brand while generating sales for partners like Garmin, New Balance and Asics. This is compounded by the need to reconcile the traditional co-op focus on offline channels with the shifting dynamics towards online — where 65% of advertising spend is now directed. It called for a strategic blend of enhancing brand visibility, boosting both online and in-store sales, and securing ROAS.