To measure the implemented cross-media strategy’s impact and look for opportunities to optimize, Goodway turned to Amazon Marketing Cloud (AMC), Amazon's privacy-safe and cloud-based data clean room solution. Via AMC’s web-based UI, Goodway’s data science and analytics team explored the pseudonymized, event-level datasets on past campaigns, located the information relevant to the analysis and built custom reporting to draw further insights on user engagement across channels, tactics and devices. Using AMC, Goodway analyzed the conversion lift as a result of reaching audiences via multiple media types, examined whether using prospecting and remarketing tactics jointly improved sales and inspected the impact of connecting with audiences on desktop and mobile devices.