Optimizing the budgets by demand and introducing new campaign types in Instacart proved successful. Since Goodway built trust between all the parties involved, the baby food company was granted early access to new betas, campaigns and placement offers that helped them scale their business and hit their company goals. Serenity Kids increased their sales revenue, experienced record-breaking MoM sales, grew their category share with conquesting keywords, improved their ROAS with Instacart, and became a top-selling brand on this RMN.