The Rise of AI Search
AI search traffic has surged by 80% year-over-year, signaling a major shift in consumer habits. By 2028, AI search is projected to surpass traditional search in driving traffic.
Advertising in AI Search
New ad formats are emerging and AI search ad budgets are expected to exceed 13% of global search spend by 2029.
Organic AI Visibility
Brands must adapt SEO into Generative Engine Optimization (GEO), ensuring their content becomes the AI’s “preferred answer.”