AI is no longer a buzzword in retail media. It is the engine driving smarter campaigns, predictive audience modeling, and measurable outcomes across retail media networks. In this guide, Goodway Group explores how AI is transforming retail media from a placement channel into a performance intelligence system. You will learn how leaders such as Walmart, Amazon, and Instacart are embedding AI into their ecosystems and what that means for brands navigating creative automation, data governance, and cross-network measurement. From conversational commerce to predictive recommendation engines, this guide breaks down what is real, what is hype, and how to apply AI responsibly to drive long-term growth and stronger consumer relationships.