An Agency Road Map To Approaching Testing Identity Alternatives for Your Clients
With digital advertising relying so heavily on third-party cookie data for personalization, targeting and measurement, agencies must prepare and adapt to help their brand clients be successful in a cookieless world. The time to start testing is now. Check out this guide to learn more.
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Where To Start
Discover the key areas you need to review and evaluate as part of the testing process.
What To Test
Learn the different identity alternatives you should start testing as soon as possible.
What To Budget
Determine how much of your clients’ budgets should be allocated to an initial test.
Need help navigating identity testing?
Contact Goodway for a customized assessment of your clients’ media to determine the best path forward.
