Build excitement for your agency's future: Spot areas where you can anticipate and support your client and prospect pain points — now and into the future.
A detailed, research-driven look at the skill sets independent agencies need to exceed brand marketers' expectations and drive real business outcomes.
Unbiased advice and next steps on how to in-house, outsource, or partner to build the capabilities you seek. Plus, learn what to watch out for before you start.