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Guides

Cookieless Guide

Google announced plans to phase out third-party cookies by 2022. Learn how you can prepare.
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How to Set Yourself Up for Success in a Cookieless World

The cookie is crumbling, but the ad tech industry is rallying together to create third-party alternatives that will enable ad buying, targeting and attribution to continue seamlessly for advertisers. Download our free Going Cookieless 101 Guide now for clear answers on how to move forward.

Where Ad Tech’s Been, Where It’s Going

Get a handy timeline that looks back on how internet browsers have responded to data privacy concerns and what to expect in the future.

Why Cookies Will Disappear and What’s Coming Next

Get a solid overview of why third-party cookies are going away, the current and proposed ad tech identity solutions that could replace them and what you should be doing now.

REsources

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What's Up with WhatsApp

Stay ahead with WhatsApp’s latest ad tools—turn real-time conversations into measurable results while putting privacy and customer experience first.
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Ecommerce Advertising Playbook

Discover how to build a stronger ecommerce presence and turn more online browsers into buyers.
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2022 Digital Marketing Trends

Discover how to build a stronger ecommerce presence and turn more online browsers into buyers.
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Need help navigating identity testing?

Contact Goodway for a customized assessment of your clients’ media to determine the best path forward.

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