Goodway Group

Generative AI and Search

With the emergence of Gen AI, many people are wondering how search is changing - and what to do about it. Grab a copy of our POV to learn more.

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How Consumers Use AI for Search

Learn about the common tasks people use for Gen AI.

3 Common Misconceptions About Gen AI

Discover if AI is disrupting the search industry — and more.

How Marketers Should Respond

Get some practical paid and organic search strategies.

REsources

Your healthcare marketing tool kit

Healthcare marketing is an exciting era that isn’t without its challenges. To help you win in 2025, we’ve rounded up several tips to help you power your marketing campaigns confidently.

UG-Medicare 101 for Marketers

Get a comprehensive view of Medicare and how it impacts healthcare marketing — with strategic opportunities you can use to reach target demographics — in our free guide.

Retail media's potential is even bigger than we thought

What do the top-level decision-makers from major retailers, CPG brands, holding companies, consultancies and technology providers think about what the future holds for retail media? Find out now.

Need help navigating identity testing?

Contact Goodway for a customized assessment of your clients’ media to determine the best path forward.