Resources and Insights

How Susan G. Komen® Unlocked Smarter Growth Through Outcome Engineering™

Fleet Feet balanced online reach with an in-store appeal, maximized ROAS and enticed new partners by savvily shifting its efforts to being full-funnel, driving both brand awareness and sales.

Leveraging digital innovation and a strategic approach to patient engagement, a healthcare organization enhanced service accessibility and drove substantial growth in leads and appointment requests.

Using a refined messaging approach, channel mix and measurement strategy, a leading nonprofit health system grew its applicant pool in partnership with GRADIANT.

A leading cocktail brand captivated Walmart shoppers and achieved omnichannel sales growth.

GRADIANT launched a global brand awareness initiative for the industry-leading cybersecurity brand Trellix that used an account-based strategy to deliver a 1,187% conversion rate with decision-makers across the funnel.

A smaller CPG brand competes against household names and wins.

RWJBarnabas Health grew patient leads 70% — the most leads ever in a year — by deploying multichannel programmatic campaigns.

Susan G. Komen and GRADIANT’s innovative social media campaign represented the first steps in a multipronged effort to simultaneously move the needle on current fundraising goals while also strategically planting seeds to inspire and convert a younger cohort over time.

GRADIANT’s implementation of Meta’s Advantage+ Shopping Campaigns (ASC) and Conversions API (CAPI) led to triple-digital growth in store locator usage and significant increases in app downloads for one QSR brand.

A hospital system significantly enhanced its digital presence, connected with more people needing specialized care, and substantially increased leads, patient encounters, and net patient revenue, which saw 5% year-over-year growth.

A healthcare system significantly enhanced its digital presence, connected with more people across various specialties, and substantially grew patient encounters and revenue.

An adult beverage brand mixes up success with a strategic retail media approach.

Leveraging an organic and paid social marketing strategy with local influencers, a regional nonprofit integrated health system greatly increased awareness of its women’s health services with its target markets.

Goodway supported one of our premier agency partner’s financial services clients in placing their first brand awareness campaign. The results proved higher awareness and engagement with their target audience and proof that regional organizations can effectively compete.

Discover how Honey Dew, one of New England’s largest coffee and donut shop chains, increased visits to key stores during the holiday season with a buy-one, get-one (BOGO) campaign.

Due in part to a multichannel marketing campaign executed by The Barber Shop Marketing, its agency of record (AOR), and Goodway, The Barber Shop’s media execution partner, Communities Foundation of Texas (CFT) raised over $68M during North Texas Giving Day to benefit 25+ cause areas across 20 North Texas counties.

Goodway’s data science and analytics team created a cost-effective, 24/7-accessible custom reporting solution for Rooster, an agricultural creative agency, with key metrics for client campaign results and flexibility for client dashboards — bringing Rooster and its clients valuable benefits.

See how Goodway and K2MD Health boosted BeWell's brand awareness through a multichannel campaign, driving over 39k site visits and 10M+ impressions.

Through a multichannel paid media strategy run by its agency of record (AOR) and Goodway, the AOR’s media execution partner, a U.S. zoo boosted its ticket sales, grew its revenue and increased its ROAS.

In partnership with Goodway and E29 Marketing, Tiger Balm, a topical pain relief consumer brand, leveraged CTV advertisements at the Summer Olympics Games in Paris to generate a significant lower-funnel halo effect.

Data-driven digital strategies boost multi-location sales by 22%.

BTR Media boosted seasonal produce sales by optimizing targeting and visibility through two large retail media networks, achieving an impressive ROAS.

Goodway's user-friendly tool helps Strategic America save $240M and 1,500 hours annually, enabling efficient multi-location planning at scale.

In partnership with Goodway, a Meta Certified Company in Media, the luxury jewelry brand TACORI used Meta’s Conversions API to grow its booked appointment conversions while decreasing its CPM and cost per result.

Using the Innovid dynamic creative optimization (DCO) platform, Goodway designs, optimizes and delivers powerful digital media campaigns for leading Tier II automotive OEMs, enabling them to reach audiences with omnichannel interactive experiences across the funnel.

A Meta A/B test led to creative insights that improved paid social advertising efficiency and results for local Kubota dealers.

Implementing Meta best practices delivered cost efficiencies and substantially higher audience engagement.

In partnership with Goodway and its agency of record (AOR), an agricultural products company used the power of first-party data from DGMN, Dollar General’s retail media network (RMN), to increase its market share and performance.

Using a targeted creative and media campaign, Visit Billings — a tourism brand made of the Billings Tourism Business Improvement District and the Billings Convention and Visitors Bureau — drove more visitors to the city of Billings, Mont., and exponentially grew hotel occupancy rates.

Goodway Group collaborated with Skai, an omnichannel marketing platform, to run a closed beta program on Amazon Ads to uncover new audiences for a pro sports team.

Discover how Einstein Bros. Bagels exceeded industry performance metrics through an exclusive invitation to a TikTok alpha program.

Goodway’s TikTok campaign restructure and optimizations led to a 57% increase in conversions quarter over quarter (QoQ) for the QSR brand Honey Dew.

A national retailer rebrands its business account program and doubles its highest-value MQLs, increases monthly conversions 10x, and decreases marketing cost by win 79% with an omnichannel marketing campaign.

See how a nutrition CPG brand's influencer collaborations doubled incremental conversions and reduced cost per conversion by over 50%.

A leading national office supply store collaborated with Goodway Group to leverage self-serve account sign-ups to boost customer conversion and retention.

Goodway worked with The Trade Desk (TTD) and Strategic America, a marketing agency, to help a major U.S. manufacturer see how programmatic campaigns impact lower-funnel results.

Discover how Serenity Kids increased their revenue by 251% on Instacart by partnering with Goodway.

With PubMatic’s online video auction packages, Goodway enriched programmatic video advertising – achieving more efficient campaigns and better reach, measurement and cost efficiencies for clients.

Learn how Goodway and Mediaworks leveraged Waze Ads to help Honey Dew — New England’s largest locally owned donut and coffee shop chain — reach new customers on the go.

Goodway’s exclusive access to Meta’s Advanced Analytics tool helps a national fitness center gain 89% confidence in its marketing impact.

DGMN and Goodway Group maximize commerce marketing value for CPG brands with cutting-edge media strategy and data analytics.

Analyzing cost per visit by channel and geo, impressions to visits and visits by promo, we uncovered which digital marketing strategies deliver the biggest payoff of store visitors.

A vision care company used a tiered paid search strategy to help fill open appointments at each of its 800+ locations.

Budget-conscious shopping was on the rise and the annual tent-pole, Back-to-School shopping event was at risk.

Creative optimization strategy boosts TITLE Boxing On-Demand’s Facebook advertising success and informs brand direction.

Omnichannel campaign leads to significant YoY sales growth for Foster Farms.

Earning customer loyalty starts with the very first purchase, especially on products with long life cycles. Goodway Group and Realtor.com increased Kubota’s brand awareness among first-time equipment buyers and encouraged purchases while delivering data-driven, personalized messaging.

Optimized paid social campaign drives a 282% increase in high-value actions (HVAs) for Tacori.

Fintech company sees 85% increase in users as a direct result of the launch of its first-ever integrated paid media campaign.

Geo-Incrementality Testing Shows Actual Media Impact. New members acquired at 43% less than standard attribution reporting revealed

Anytime Fitness Increases Leads by 52% Through Targeted Search Efforts.

Organic grocery delivery company sees a 203% increase in revenue from paid media campaign with Goodway.

Challenger fitness brand sees a 19: 1 ROAS on its brand awareness campaign in a new market.

National branded strategies and local dealer campaigns work together to produce better results and improved costs in search marketing.

Innovative holistic marketing strategies lead to a 200% increase in conversion rates over a 6-month span.

Amazon Marketing Cloud Insights Lead to Accelerated Customer Acquisition for SpoonfulONE

New product launch supported with audience-first, cross-channel campaign strategy demonstrates 43% sales growth.

Powerful lift study shows audio amplifies conversion rates up to 282%.

Powerful data-driven media activation drove a 50% increase in ROAS for national retailer.

Executing an integrated digital media strategy saw Anytime Fitness surpass their campaign lead goal by 304%.

Executing a comprehensive cross-channel strategy increased conversion rates by 400% for a leading cybersecurity client.

Adopting an innovative measurement solution showed a 29% lift in incremental sales for a leading mattress retailer.

Applying user propensity modeling helped to unlock new audience discovery and optimization strategies for a national amusement park brand.

Taking a full-funnel measurement approach empowered a leading mattress retailer to confidently invest in its targeted audience strategy.

Luxury brand Tacori doubled conversion volumes and saw a 65% reduction in cost per action.

By customizing paid search campaigns aligned to market-specific business needs, a Kubota dealer’s conversion volume increased by 157%.

Enriching a Facebook-focused strategy with first-party data helped luxury brand Tacori realize an incredible 7.17 ROAS.

Additional media channel touchpoints generated a 53% conversion rate lift for a leading restaurant chain.

Leverage the Power of First-Party Data to Deliver Personalized Messaging at Scale.

Custom audience segmentation and targeting strategy generated a lift of 16.8% in user submissions.

With an added pressure to hit high revenue goals, generate new opportunities and build demand, current digital marketing strategies likely don’t cut it for most B2B marketers. Discover how you can change course by integrating brand and demand advertising to win new business and fill your pipeline.

Discover common challenges that prevent brands from aligning upper- and lower-funnel marketing efforts and strategies to overcome them.

As viewers rapidly shift to connected TV (CTV) and streaming, this guide shows commerce brands can thrive with an effective CTV strategy. Uncover CTV's marketing impact, direct-response power, measurement gains, benefits, integration tips and emerging trends.

Get a comprehensive view of Medicare and how it impacts healthcare marketing — with strategic opportunities you can use to reach target demographics — in our free guide.

Retail media is all the rage, but how many retail media networks should you use, how do you decide which ones to work with and how do you determine your brand's optimal retail media mix? Get the answers in this straightforward guide.

What do the top-level decision-makers from major retailers, CPG brands, holding companies, consultancies and technology providers think about what the future holds for retail media? Find out now.

Healthcare marketing is an exciting era that isn’t without its challenges. To help you win in 2025, we’ve rounded up several tips to help you power your marketing campaigns confidently.

The amount of data we have at our fingertips would have been unimaginable 20 years ago. Still, leveraging all this data is critical to a brand’s success. So how can marketers build the best data strategy for their brands? In our Data Strategy Playbook, we’ve outlined how to develop a strategic plan to capture, enhance, manage and activate data to achieve business objectives and goals using data clean rooms.

With digital advertising relying so heavily on third-party cookie data for personalization, targeting and measurement, agencies must prepare and adapt to help their brand clients be successful in a cookieless world. The time to start testing is now. Check out this guide to learn more.

If managed effectively, handling your clients’ media investments can prove to be a growth lever not only for your clients, but for your own agency’s revenue. What strategies can you follow to more efficiently manage your clients’ media to get a better return on ad spend (ROAS) — and thus, drive more profitability for your agency? Here are five.

Stay ahead with WhatsApp’s latest ad tools—turn real-time conversations into measurable results while putting privacy and customer experience first.

Access the tool kit that helps independent agencies compete and win against holding companies — based on insights from hundreds of agency conversations.

Explore how two distinct types of AI are reshaping marketing — from content creation to autonomous action — and what it means for your brand’s strategy.

A guide to excellence in programmatic media buying that moves marketers and the industry past debates on waste to achieve real results and financial return

In this guide, learn from B2B marketing experts about why form fills aren't helping you hit your B2B revenue goals and what strategies to implement instead.

A guide to exploring the current state of retail media, the factors driving its growth and the necessary steps brands and retailers must take to navigate its complexity and achieve success.

In this guide, agency digital marketing experts share core pillars all agencies should consider when striving to improve their clients' media.

Retail media networks offer brands numerous benefits, but you need a solid strategy to be successful. Learn about key metrics and tried-and-true best practices to get the most out of your investment.

Learn how digital marketing can drive your B2B sales acceleration with lead generation and nurturing, ABM, data and more.

Want to get the attention of the C-suite? Learn how to transition your current marketing metrics to show marketing's contribution to revenue outcomes.

Discover the top political advertising trends that will impact digital marketing in 2024, from soaring ad spend to divided consumer views.

Goodway has developed a tool kit of proven solutions to help marketers like you continue to deliver your message to your target consumers without sacrificing their privacy.

Explore the top 20 trends we can expect in B2B marketing in 2024, from ad spending to ABM trends and more.

Here are seven noteworthy insights from Google Think Retail and practical tips you can take from them to help improve your sales during this holiday season.

Discover how to build a stronger ecommerce presence and turn more online browsers into buyers.

Google announced plans to phase out third-party cookies by 2022. Learn how you can prepare.

Discover how to build a stronger ecommerce presence and turn more online browsers into buyers.

Discover the recipe to capturing, enhancing and activating data for more delicious advertising outcomes.

What is the difference between a CDP, CRM and CMP?

Gain insight into which components of your marketing strategy are truly driving incremental results.

Explore advanced TV’s latest features, demand, pricing and more with our latest guide.

Streaming has changed the way people watch TV. We’ll help you change the way you reach them.

Closing the gap between digital media metrics and your organization’s bottom line starts here.

Do your digital ads influence consumers? Do they resonate with them? Download our free Creative Best Practices Guide to discover what you’re doing right, and possibly wrong. Get our best recommendations on how to make over your digital ads to win your brand the notice it deserves.

When measuring B2B marketing success, the only true indicator of success is sales pipeline, not leads. Here’s why.

When measuring B2B marketing success, the only true indicator of success is sales pipeline, not leads. Here’s why.

Discover Goodway Group CEO Jay Friedman's thoughts on the future of retail media and what it holds.

Learn everything you need to know about Threads from Instagram.

Learn why CTV advertising makes sense for companies that operate retail media networks (RMNs) - and how you can measure CTV incrementality for your campaigns.

This webinar brings together key stakeholders from across the industry to address the evolving landscape of retail media measurement.

For many companies, the gap between brand awareness and performance marketing is growing wider. With tightened budgets and nonlinear customer journeys, marketers struggle to align these efforts and make the most of their media investments.

In today’s competitive landscape, marketing agencies are facing tighter client budgets and higher expectations for measurable outcomes. This webinar is designed to provide you with strategic insights and actionable tips to help your agency not only meet these challenges, but thrive.

With FTC’s Health Breach Data Notification Rule, state privacy redefining consumer health data and more, healthcare marketers must tread cautiously to deliver personalized experiences to healthcare consumers while navigating PHI regulations.

Today’s agencies are being challenged to do more with less while brands are reducing budgets and moving towards vendor consolidation.

Gain an unfair advantage: In this webinar, join Goodway Group CEO Jay Friedman and Chief Media Officer Stephani Estes to learn proven strategies to outwit ad fraudsters, outmaneuver the competition and develop programmatic excellence as a capability to gain a decisive edge in the market.

Social media platforms are top destinations to reach today’s buying committees. But how can you maximize your B2B marketing strategies on them?

According to a 2024 Setup survey, 55% of clients are likely to switch from their primary agency in the next six months – up 17% from 2023. The agency landscape is more complex and competitive than ever.

Join Goodway Group CEO Jay Friedman and retail media industry experts for this engaging, conversational webinar where they will unveil the undeniable value of retail media networks (RMNs) in today's multichannel digital media landscape. Get exclusive insights and practical advice you can act on today to leverage RMNs and unlock your retail advantage.